Outdoor Advertising i.e. a form of brand promotion that
is launched through an out of home channel or tool is one of the effective
means of brand communication. Outdoor Advertising can be in the form of a
billboard ad display, an airport advertising
campaign or a mall advertising
display. In whatsoever avenue it is launched, an outdoor advertising medium
provides a wider exposure of brand message among target groups. An OOH ad is
usually bright and attractive which is why it is easier for an outdoor advertising to grab the passing
attention of many customers. An outdoor ad display makes sure that the public
keep seeing the ad display from time to time thus creating a lasting impression
of the product in their mind.
An outdoor
advertising campaign can also be used to direct customers to your brand or
business especially when you have made some changes in the features of your
brand or business. Customers cannot
ignore an outdoor ad display as it strikes their attention without
failure. Another additional advantage of
an outdoor advertising display is
that it is available for 24 hours a day, 7 days a week, 31 days a month and
sometimes for the whole year. Customers therefore do not miss the brand message
because of its continuous exposure.
Outdoor Advertising domain in India is day by day booming.
With expanded avenues such as airport
advertising, metro advertising and
mall advertising, customers find an outdoor ad display more engaging and
lively. The introduction of digital
technology is yet another major landmark in OOH domain. Unlike traditional
mediums of outdoor advertising, modern OOH campaigns are launched through rich
and innovative mediums such as LCD/LED displays, backlit/Frontlit translits,
product displays, electronic kiosks, digital billboards etc. Airport and mall advertising campaigns are mostly
launched through digital tools of outdoor
advertising.
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ReplyDeleteDear Guys, I has read your blog and get excellent information about outdoor advertising .
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