DLF Malls- a latest avenue of mall advertising!

Mall Advertising in India has gained much popularity as one of the most effective avenues of outdoor advertising. DLF Malls have become one of the most populated avenues where maximum numbers of brand owners advertise their brands from time to time. The induction of rich and technologically enhanced tools of outdoor advertising used through mall ads is one of the secrets why mall ads suddenly become a preferred OOH Avenue. Delhi, Mumbai, Bangalore, Hyderabad etc are some Indian cities where Mall Advertising has been extensively practiced by global as well as national brand owners.

Why DLF mall ads work? This is perhaps a question that every new advertiser or brand owner is keen to know. Following are some reasons that support why mall advertising is a must for every brand owner or advertiser-

- The changing lifestyle of Indian customers is indirectly reflected through their craze for shopping at the various malls. Besides, these potential customers find it a reason to flaunt by visiting a particular shopping mall where exclusive brands make their presence. It’s a matter of pride and a sense of satisfaction for those customers to visit a particular shopping mall and purchase some products of their own choice. If such is the norm of customers’ buying behaviour, aren’t the mall ads the best mode to instruct and influence their attention?

- The growing number of brands in the market need some other avenues of advertising. Television, radio, print media etc are already populated. Hence advertisers need to expand their promotion expertise at some other avenues. Mall Advertising practices come as easy solution for various brands. Be it a lifestyle brand, a food chain or a musical store, a mall accommodates all types of brands. If such is the advantage of mall advertising, why not prefer this OOH Avenue of brand promotion? Infact, mall ads define one of the latest avenues of outdoor advertising. So, brand owners can shift their attention towards this avenue.

Is OOH media an ideal advertising mode for new entrants?

The media vehicle plays a primary role in any advertising campaign. It is through the very media vehicle that customers come to know about the presence of a brand in the market, its features, benefits, price, offers etc. An effective media vehicle is a must as well as necessity to convey the brand message in an effective manner. Brand advertisers have various choices of media vehicles to select and adopt for their promotion campaigns. Outdoor Advertising also known as OOH Advertising is one of the most adopted means of brand promotion. Brand promotion campaigns through OOH media have gone through complete makeovers during all these years. Innumerable number of brand owners have benefited from OOH advertising practices perfectly positioning their brands in the market. ‘Is OOH media an ideal advertising mode for new entrants?’ This is one of the big questions worth an elaborative discussion as per the OOH scenario in the market.

OOH media provides good exposure of the brand message to customers. If such is its feature, new entrants in the market can adopt Outdoor Advertising practices to quickly position their brands in the market. Also with its larger than life impact, an OOH media will be an ideal channel to familiarize customers about the new brand and inform customers about its features and benefits. Secondly, it has been a noted fact that OOH advertising media is readily accessible by anyone because of its 24x7 availability of the brand message. Those who move out of home for any purpose can avail of the brand message while on the move. They do not need to switch on their television sets or radio to find out any particular details about a brand. The message is itself readily available for them at the street, at the traffic point, at the highway, at the shopping mall, at the airport etc. Providing two way benefits to customers and advertisers, OOH media is indeed an ideal means of advertising for new as well as established brand owners.

How Mall Advertising in India is an emerging OOH practice?

Various shopping malls have made their presence in Indian cities over the last few years. Mall Advertising in India is indeed becoming a booming OOH Avenue for various advertisers and brand owners in the country. DLF Malls are becoming one of the most frequented avenues for brand promotion. Various media owners are expanding their expertise through Mall Advertising at the various DLF Malls. During the next few years, mall advertising is bound to become the most demanded mode of outdoor advertising. Some reasons why mall ads will top other OOH avenues are provided below-

1. The increased launch of various shopping malls at each and every corner of the country provides a clear hint how advertising practices are yet to expand at the emerging shopping malls. Shopping malls generally mean a particular place where all the brands come under a single floor at their respective stores. Advertising naturally becomes an important requirement for those brands that are going to be accommodated in the various retail stores at the malls- be it DLF Malls or others.
2. Ad spends of brand owners have also drastically increased along with the economic boom of the country. More and more brand owners are ready to promote their brands through various available advertising channels. The shopping malls are one of the opted avenues for emerging brand owners to advertise their brands amongst the target groups. Brand owners want to ensure that their ad campaigns are launched at the most frequented avenues of advertising for which shopping malls are just the ideal solution.
3. Shopping malls offer ‘all in one’ facilities to visitors. Customers visit a particular shopping mall to shop, watch movie, dine with friends/families or simply to hang out and have a nice time. Mall advertising displays provide them good recreational time by engaging their attention through rich and interactive advertising modes such as LCD, electronic kiosk, product displays, wall wraps etc.