How Airport Advertising is constantly growing?

If you are not yet aware of the advantages of advertising your brand at the airports, this blog will highlight on how airport advertising is constantly growing that makes it one of the compelling avenues to promote your brand or business. 

Of late, it has been surveyed that number of flyers are constantly increasing. The affordable flight fares of various airlines and the increase economic status of individuals are perhaps two reasons that have popularized airport advertising media as one of the richest avenues of outdoor advertising. Besides, the mushrooming number of brands in the market is also one reason why airports are being populated with various brand ad displays. On the whole, airport advertising practices such as airport signage, billboard airport displays, translite displays etc. are becoming popular mediums of brand communication. 

One of the major advantages of advertising through airport media is the clutter-free brand message that is easily conveyed to customers through a rich media. Conventional outdoor tools are hardly implemented for the Airport advertising displays. It is the very reason why most of the brand campaigns implemented through digital media (such as airport signages) that provides yet another added advantage i.e. a posh look and impression about the brand on target groups’ mind. 

Another advantage of advertising through airport media is that customers carry the brand message even when they board their flights. It is obvious that any airport advertising targets those customers who spend time at the airport waiting to board their flight or waiting to retrieve their luggage. They need something to occupy their attention which is usually known as the ‘dwell time’. An interesting brand message is one of the effective means of occupying their attention simultaneously forming a positive or pleasing impression about the brand on their minds. In any advertising campaign what is important is to convey the brand message effectively and with the desired impact. An airport ad easily communicates the brand message while providing a strong appeal on TG’s mind. 

For more info about Airport advertising, Airport signage, Airport advertising locations visit: http://www.tdiindia.com/airports.htm

Luring your customers through OOH media!

The main objective of any advertising campaign launched through any media is to lure customers’ attention quickly and effectively. Outdoor Advertising is one of the effective means of brand promotion widely adopted and implemented by advertisers to lure customers’ attention. Though brand communication is the main attribute of all the advertising media, OOH channel provides the brand message in a more interactive and accessible manner as compared to other mediums of advertising. Let us have a look at some techniques of advertising adopted by OOH Advertisers to lure customers’ attention through the various outdoor advertising channels.

Big and bold presentation of the brand message- If we notice around, most of the OOH Ad displays are exhibited in such a manner that they provide a larger than life appeal on customers. Anyone who comes across an OOH Ad display hardly fails to miss the brand ad- firstly because of its attractive visual and secondly because of the crisp and interesting brand message. Outdoor Advertising is an advantageous promotion practice from other ad practices because of its prompt presentation of brand message without confusing customers.

Readily Available brand message- An OOH Ad display is accessible to customers for days, weeks and even for months. The brand message through any OOH media reaches out to customers in a reachable and reliable manner. It can well be summed up that OOH Media is an omnipresent medium of advertising. In fact, we come across various OOH Ad displays everywhere- at the roadside, at the shopping malls, airports, metro stations, highway, cinema halls, streets, bus shelters etc. Such accessible features of outdoor advertising make it a beneficial means to lure customers’ attention quite easily. The introduction of digital technology has further enhanced OOH advertising practices making it one of the top mediums of brand promotion for many advertisers. With numerous numbers of brands that are yet to make their presence in the market, the importance of OOH Advertising media is yet to grow in the coming days and months.

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DLF Malls- a latest avenue of mall advertising!

Mall Advertising in India has gained much popularity as one of the most effective avenues of outdoor advertising. DLF Malls have become one of the most populated avenues where maximum numbers of brand owners advertise their brands from time to time. The induction of rich and technologically enhanced tools of outdoor advertising used through mall ads is one of the secrets why mall ads suddenly become a preferred OOH Avenue. Delhi, Mumbai, Bangalore, Hyderabad etc are some Indian cities where Mall Advertising has been extensively practiced by global as well as national brand owners.

Why DLF mall ads work? This is perhaps a question that every new advertiser or brand owner is keen to know. Following are some reasons that support why mall advertising is a must for every brand owner or advertiser-

- The changing lifestyle of Indian customers is indirectly reflected through their craze for shopping at the various malls. Besides, these potential customers find it a reason to flaunt by visiting a particular shopping mall where exclusive brands make their presence. It’s a matter of pride and a sense of satisfaction for those customers to visit a particular shopping mall and purchase some products of their own choice. If such is the norm of customers’ buying behaviour, aren’t the mall ads the best mode to instruct and influence their attention?

- The growing number of brands in the market need some other avenues of advertising. Television, radio, print media etc are already populated. Hence advertisers need to expand their promotion expertise at some other avenues. Mall Advertising practices come as easy solution for various brands. Be it a lifestyle brand, a food chain or a musical store, a mall accommodates all types of brands. If such is the advantage of mall advertising, why not prefer this OOH Avenue of brand promotion? Infact, mall ads define one of the latest avenues of outdoor advertising. So, brand owners can shift their attention towards this avenue.

Is OOH media an ideal advertising mode for new entrants?

The media vehicle plays a primary role in any advertising campaign. It is through the very media vehicle that customers come to know about the presence of a brand in the market, its features, benefits, price, offers etc. An effective media vehicle is a must as well as necessity to convey the brand message in an effective manner. Brand advertisers have various choices of media vehicles to select and adopt for their promotion campaigns. Outdoor Advertising also known as OOH Advertising is one of the most adopted means of brand promotion. Brand promotion campaigns through OOH media have gone through complete makeovers during all these years. Innumerable number of brand owners have benefited from OOH advertising practices perfectly positioning their brands in the market. ‘Is OOH media an ideal advertising mode for new entrants?’ This is one of the big questions worth an elaborative discussion as per the OOH scenario in the market.

OOH media provides good exposure of the brand message to customers. If such is its feature, new entrants in the market can adopt Outdoor Advertising practices to quickly position their brands in the market. Also with its larger than life impact, an OOH media will be an ideal channel to familiarize customers about the new brand and inform customers about its features and benefits. Secondly, it has been a noted fact that OOH advertising media is readily accessible by anyone because of its 24x7 availability of the brand message. Those who move out of home for any purpose can avail of the brand message while on the move. They do not need to switch on their television sets or radio to find out any particular details about a brand. The message is itself readily available for them at the street, at the traffic point, at the highway, at the shopping mall, at the airport etc. Providing two way benefits to customers and advertisers, OOH media is indeed an ideal means of advertising for new as well as established brand owners.

How Mall Advertising in India is an emerging OOH practice?

Various shopping malls have made their presence in Indian cities over the last few years. Mall Advertising in India is indeed becoming a booming OOH Avenue for various advertisers and brand owners in the country. DLF Malls are becoming one of the most frequented avenues for brand promotion. Various media owners are expanding their expertise through Mall Advertising at the various DLF Malls. During the next few years, mall advertising is bound to become the most demanded mode of outdoor advertising. Some reasons why mall ads will top other OOH avenues are provided below-

1. The increased launch of various shopping malls at each and every corner of the country provides a clear hint how advertising practices are yet to expand at the emerging shopping malls. Shopping malls generally mean a particular place where all the brands come under a single floor at their respective stores. Advertising naturally becomes an important requirement for those brands that are going to be accommodated in the various retail stores at the malls- be it DLF Malls or others.
2. Ad spends of brand owners have also drastically increased along with the economic boom of the country. More and more brand owners are ready to promote their brands through various available advertising channels. The shopping malls are one of the opted avenues for emerging brand owners to advertise their brands amongst the target groups. Brand owners want to ensure that their ad campaigns are launched at the most frequented avenues of advertising for which shopping malls are just the ideal solution.
3. Shopping malls offer ‘all in one’ facilities to visitors. Customers visit a particular shopping mall to shop, watch movie, dine with friends/families or simply to hang out and have a nice time. Mall advertising displays provide them good recreational time by engaging their attention through rich and interactive advertising modes such as LCD, electronic kiosk, product displays, wall wraps etc.