Why OOH media for your brand?

This blog provides a brief idea on why OOH advertising media of all mediums of advertising is recommended as the right channel of communicating your brand message among target groups. Keep reading. 

The More They See, the More They Remember

Seeing is believing and repeatedly seeing means more recall and perhaps more belief on that product or service. Therefore, outdoor advertising media is one of the best means of communicating your brand message among customers. You can communicate with innumerable customers through a single OOH Ad display. While customers move on or pass by your brand message, the ad display remains static and is ready to be accessed by many more customers. This omnipresent nature of outdoor advertising ensures that your brand is remembered by customers and that at some point of time they are encouraged to buy it.  What tickles human eyes easily tickles their attention. Outdoor advertising is the only means to tickle customers’ attention and present the brand message with a richer impact. 

Works as a directional source

An OOH Advertising display also provides a good source of providing directions to many. An OOH Ad display is a landmark for many commuters who are new at a particular locality or street.  While providing directions to customers, an impression about the brand is already formed on customers’ mind. They will remember the product and will share about it to friends or relatives (if the brand message does not sound relevant to them). In terms of coverage, outdoor advertising media is one excellent medium to cover most of the available outdoor spaces. The growing avenues of outdoor advertising is a clear insinuation how this medium is growing at a fast pace. Airports, shopping malls, metro stations, cinema halls and community centers have become in-demand avenues of launching any promotion advertising campaign through OOH media. 

An outdoor advertising media can also provide a whole new perspective of your brand among target customers in terms of presenting the brand message or through the innovative medium used for the campaign. Whatsoever, happy outdoor advertising and make the most of this media for your brand.

Do OOH Ads provide rich efficacy?

Outdoor advertising practices have become a raging demand amongst advertisers. From top MNC companies to emerging corporates, advertising at the various outdoor avenues have become one of the favourite means for business owners to communicate with their clients and customers. Following are some key benefits of outdoor advertising that insinuate why every brand owner must launch their promotion campaigns through Outdoor advertising media. 

Rich Efficacy 

Especially in metro politan cities, traffic jam is a common issue. Those people who drive to office from home or vice versa look out of their car windows to occupy their attention for the time being. OOH Ads meanwhile play a significant role by providing something to read or watch. The brand message stays back on customers’ mind even when they reach home. If interested, they would be encouraged to adopt the product in the future, if otherwise, they would share the message with their families or peer groups. The brand message doesn’t become wasted in such cases. Considering such a rich efficacy, it is advantageous to advertise your brand through outdoor media. 

 

Influencing appeal

Anything that looks flashy or glitzy grasps customers’ attention.  Therefore an OOH Ad display has an influencing appeal through its flashy nature of presenting the brand message. The visual and the ad content both attract customers’ attention easily and effectively.  Customers do not forget the brand message for quite some time. 

Rich & Interactive media

It has been observed that most of the outdoor campaigns are launched through rich and interactive media that provides a rich impression about the advertised brand on customers’ mind. A rich impression of a brand most often encourages customers to buy or adopt it. It is one reason why an OOHad display is a more effective medium to communicate a brand message to customers through a larger than life appeal. 

Easy Availability of brand message

An OOH advertising media ensures that customers avail of the brand message anytime or every time they move out of home. This easy availability of brand message is one asset of launching a promotion campaign through outdoor media.

Why OOH Advertising for your brand in 2012?

Festivals are on the way. It is time for brand owners and advertisers to focus on various advertising campaigns of their brands. Sales and discounts will be plenty in number. The best part of festivals is that customers are ready to spend heavily for their favourite brands. Be it for personal purpose or to gift near and dear ones, the shopping spree starts once the festivals are around. For OOH Advertisers, it is the right time of the year when they should indulge in various innovative promotion campaigns of their clients.  Targeting maximum attention from customers when they are with a readiness to spend, OOH advertising campaigns are one of the impactful means of promoting any brand or service during festivals. 

Billboard Advertising displays, wall wraps, posters, kiosks and hoarding ad displays will be visible everywhere. The shopping malls, metro stations, airports, cinema theatres, markets etc. will all be adorned with various OOH Ad displays. It will be quite a sight for those who move outdoors to shop, dine or simply to hang out with near and dear ones during the festive season.  It is this very feature of outdoor advertising that provides a striking impression on customers’ mind about the advertised brand. Whether they (customers) buy the brand or not, they have a positive impression about those brands that are advertised during the festive season. 

More brands are yet to be introduced in the market and more advertisers are yet to come up with innovative campaigns. As a brand owner, you should not miss the opportunity to advertise your brand during the particular festivals.  After all, festivals are the perfect time to flaunt about your brand and communicate the brand message amongst customers.  Let your brand come under the maximum notice of customers and also let it swank in its own style through the various OOH channels. Happy Festive Advertising!

Are airports and malls meant only for premium brands?

Airport Advertising and Mall Advertising are two popular avenues of outdoor advertising at present. In this blog, let us generally discuss on whether airports and malls are meant only for premium brands? 

The million dollar question that’s worth a discussion is ‘Are airport and shopping mall ad spaces meant only for those premium brands?’ When we visit the airport or shopping mall we generally come across advertising displays of posh brands. Maximum numbers of customers therefore have an opinion that airports and shopping malls are ideal locations for posh brands to advertise. If such is the case, where do all the other brand owners belong? Are their brands not worth advertising at the airports or shopping malls? Maybe it would be fallacious coming to a quick conclusion of advertising rights at the airports and shopping malls. It depends on the affordability of the brand owner whether he can plan for an airport advertising or mall advertising campaign or both. Budget is therefore a primary factor to be considered for every brand owner.

When it comes to the brand owners of those premium products or businesses, it is understandable why they can easily invest in so many innovative outdoor advertising campaigns. Airport and Mall Advertising campaigns are usually launched through rich media which means those who can afford to promote their products through those mediums can opt for airport or mall advertising campaign.  A local, national or international brand can create its presence at the airport areas or shopping mall. There isn’t any point of discrimination among the brand owners. It is the same issue of budget that matters. With a low budget, one cannot even imagine about launching an airport advertising or mall advertising campaign of one’s brand. Nevertheless, it is advisable to opt for those affordable means of outdoor advertising if one is really interested to create an out of home presence of one’s brand . 

How OOH Media influences affluent audiences?

Have you ever wondered how an OOH advertising display easily catches the passing attention of customers? Have you also wondered how OOH advertising is an effective means to influence the buying behaviour of affluent customers? This blog highlights some points on how an OOH Advertising display reaches out to a wider audience and also influences them to adopt a particular brand or service. Keep reading. 

Delhi Outdoor Advertising, Mumbai Outdoor advertising or Bhopal Outdoor Advertising agencies have so far acknowledged the secrets of successful advertising. Brand advertisers who are based in different Indian cities are finding out further innovative means and measures of promotion through OOH media. 

With high screen visibility and multiplier effect on audiences’ mind becoming primary targets for brand advertisers, technology has a major role to play while providing any branding solution for a brand or service through OOH media. The richer the medium of communication, the higher impact and brand recall value on audiences’ mind. Therefore, strong OOH mediums are massively adopted by Delhi Outdoor Advertising, Mumbai Outdoor Advertising or Bhopal Outdoor Advertising agencies to provide promotion solutions for businesses and brands. 

Outdoor Advertising mediums reach out to high proportion of the overall target customers. And it is one of the major reasons why most of the Indian advertising agencies have shifted their attention to adopt the various outdoor advertising tools. Also considering the nature of the mushrooming market and the rising number of brands, outdoor advertising practices are expected to grow further. 

OOH avenues are growing at a fast pace. From real estate industries to financial sectors, many are benefiting from OOH advertising practices. If you are a brand owner who has never adopted outdoor advertising media, you might be missing something in your marketing strategies. Almost all the brand owners are opting for outdoor advertising media, why should you be left out?

How outdoor advertising practices will benefit your business?

If you are looking forward to taking your business to the next level, an outdoor advertising campaign is one of the recommended means to position your business on customers or clients’ mind. In the following paragraphs, some benefits of advertising your business through OOH media are provided. Take a look-

An OOH media provides uncluttered brand message

An OOH media presents your brand message in an uncluttered manner. There is no point of confusion when the brand message is highlighted in big, bold and bright fonts coupled by an attractive design or graphic. OOH media is one of the ad mediums through which advertisers deploy their best creative ideas and innovations. Also providing longer dwell time amongst customers, an OOH media effectively provides the brand message through an easily accessible channel such as a roadside billboard, a wall painting or a poster ad.

An outdoor media provides a distinctive look about the brand

Be it the brand logo or the punch line, an outdoor advertising media provides a distinctive look about any brand. Anyone who randomly comes across the brand ad can easily differentiate the brand from its competitors. The original impression about the brand and its features might be accessed by customers through other advertising media such as television or print ads. However, an OOH media provides a distinctive signature of the brand and leaves a remarkable impression amongst prospects.

Maximum reach amongst target groups

If the brand message is accessible for weeks or months, it is obvious that the brand will provide maximum reach amongst target groups. It is again for this reason that outdoor advertising media has gained much popularity amongst the brand owners to promote their brands or businesses.

By and by, if you are really looking forward to take your business to the next level, outdoor advertising media is the right means of communicating your brand or business message.