Flaunting your brand through OOH advertising media!

The simplest understanding of outdoor advertising is any type of advertisement that is accessible through an out of home channel such as a billboard display, wall poster, a kiosk ad, a transit vehicle, a bus shelter ad etc. Outdoor advertising is one of the conventional means of promoting a brand or service among potential customers.  Over the last few years, outdoor advertising industry has gone through various changes.  New tools have been inducted in OOH Advertising domain; many avenues of promotion have also been introduced. However, in this blog, let us find out how outdoor advertising is a right means of flaunting any type of brand message. 

An OOH Ad display presents a brand message in an attractive manner. Customers cannot ignore an OOH ad display that hits their eyeballs. Brand messages conveyed through outdoor media are usually interesting ones. Customers therefore fondly remember the brand messages. It is also worth noting that an OOH ad display is omnipresent i.e. customers can view the brand message round the clock, week or even month. A repeated view of the brand message provides good recall on customers’ mind. They are therefore motivated to try out the product.  On various other circumstances, such as irrelevance of the brand message or lesser requirement of the product, one can also refer the brand message to friends or relatives. In both ways the brand message is not wasted and thus reaches out to potential buyers.

An outdoor advertising display also provides locational advantage to customers. Customers most often find an OOH ad display a convenient landmark or direction to a particular place. In this manner, those customers unconsciously form a fond impression about the brand.  If this impression lasts long and becomes stronger, those customers may probably consider of buying the product. It’s not just for a particular brand; most of the OOH ads leave a positive impression about brands on customers’ mind.

Outdoor Advertising- For wider exposure of brand message!

Outdoor Advertising i.e. a form of brand promotion that is launched through an out of home channel or tool is one of the effective means of brand communication. Outdoor Advertising can be in the form of a billboard ad display, an airport advertising campaign or a mall advertising display. In whatsoever avenue it is launched, an outdoor advertising medium provides a wider exposure of brand message among target groups. An OOH ad is usually bright and attractive which is why it is easier for an outdoor advertising to grab the passing attention of many customers. An outdoor ad display makes sure that the public keep seeing the ad display from time to time thus creating a lasting impression of the product in their mind. 

An outdoor advertising campaign can also be used to direct customers to your brand or business especially when you have made some changes in the features of your brand or business.  Customers cannot ignore an outdoor ad display as it strikes their attention without failure.  Another additional advantage of an outdoor advertising display is that it is available for 24 hours a day, 7 days a week, 31 days a month and sometimes for the whole year. Customers therefore do not miss the brand message because of its continuous exposure.

Outdoor Advertising domain in India is day by day booming. With expanded avenues such as airport advertising, metro advertising and mall advertising, customers find an outdoor ad display more engaging and lively.  The introduction of digital technology is yet another major landmark in OOH domain. Unlike traditional mediums of outdoor advertising, modern OOH campaigns are launched through rich and innovative mediums such as LCD/LED displays, backlit/Frontlit translits, product displays, electronic kiosks, digital billboards etc. Airport and mall advertising campaigns are mostly launched through digital tools of outdoor advertising.

Are outdoor displays more eye-catching?

Outdoor advertising is any form of promoting a brand, business or service through an out of home media such as a billboard, poster, wall wrap, bulletin board or kiosk. Outdoor advertising domain in India is booming day by day. What is the secret behind the success of this media? Has this mediums become a more eye-catching channel to grasp customers’ attention?  Is the considerable growth in this sector justifiable as a means of promotion? Answers to all these questions are briefly explained below. Take a look.

Outdoor advertising industry has come of age. With the introduction of new technological methods in the domain, it is possible to create very catchy advertisements on billboards. Trio-vision OOH ad displays are  introduced through which one can print three different adverts on one billboard which are cost effective for the brand owners. Companies can regenerate a lot of adverts for fewer billboards. Hence even with a low budget, one can communicate a strong message about the brand in the market. 

OOH Advertising medium is an advantageous method of promotion as compared to other forms of advertising. Smart outdoor advertisers can make the most out of  OOH Advertising  by deploying the smartest techniques and tactics of promotion. Advertisers can also try out many innovative means and measures to promote the brand message among customers as there is no limit to any kind of implementation of creative ideas and solutions to launch an OOH ad campaign. 

A brand message is easily accessible by customers through an OOH Advertising media. What is also worth mentioning is that customers can go through the brand message anytime as an outdoor advertising display is available round the clock, week, month and even a year. Any  outdoor advertising  display also provides a larger than life appeal on customers’ mind. Bright and attractive, an OOH Advertising display easily attracts customers’ attention as compared to other mediums of promotion.

Does an OOH ad display give more attention to customers?

In this blog, we will discuss the impact of outdoor advertising media as compared to other means of promotion adopted by brand/business owners. Keep reading.

One of the major benefits of promoting a brand or business through outdoor advertising media is that people give more of their attention to a particular outdoor ad display as compared to those ads on radio, print or television media. People really take time to get any kind of brand message that is displayed at a huge billboard at the traffic point or beside the flyover. The bright, bold and big display of brand message through an OOH advertising media provide a unique impression about the product or service on customers’ mind. People who read the brand message most often get back to the Brand Company or concerned organization for more information on it. 

Brand advertisers also consider OOH advertising media a flexible means of communication as compared to other forms of advertising. In terms of costing, an OOH ad display does not cost much to change the advert that is displayed through posters or billboards. Nevertheless digital technology has revolutionized outdoor advertising tools over the last few years. Advertisers can sit back at their offices, log onto the server and make any required change in the current ad display. One can also change the ad display in a much easier manner without wasting time and energy. 

Digital billboards, bulletin boards, digitalized hoardings, electronic kiosks; product displays, translit etc. are some of the modern tools of outdoor advertising implemented by advertisers to promote their products and services among target groups. The number of brands in the market keeps rising meanwhile more innovative means of brand communication are also continuously launched. Outdoor Advertising domain is burgeoning day by day. Brand new avenues of outdoor advertising are also introduced by outdoor advertisers to profess and practice their advertising rights. OOH Advertising campaigns have become an essential part of the promotion mix of most of the brand and business owners these days.