Advertising in India is a way of life for Indians and their flamboyant lifestyles. Advertising is infact entwined with the lives of Indians – with their values, culture and even ways of life. From a small kid to an adult, advertising affects everyone in one way or another. Outdoor Advertising also known as OOH Advertising is one of the top modes of brand promotion widely adopted by brand owners in India. There have been many changes and up gradations in OOH advertising practices over the years. Upgradations in technological field have also affected advertising practices of various brand advertisers. The related question as per technological innovations is whether technology driven OOH innovations affect Indian customers’ buying habit or not?
Leave alone advertising field, technology affects everyone in many ways. The technological advancements in OOH domain to a great extent affect customers’ buying behaviour from time to time. A brand suddenly seems so attractive or more attractive being displayed through a brand new OOH media such as a digital signage. OOH media talks to customers in a larger than life manner. Hence, advertisers find it an effective medium to communicate with customers.
A list of few technologically driven OOH tools-
Ø Backlite translites
Ø Digital signages
Ø Digital Billboards
Ø Pole Kiosks
Ø Baggage trolleys
Ø Aero-bridges
Ø Unipole
Ø Stunner
Ø Pillar sites
Ø Show windows
The induction of technological tools in out of home advertising has enhanced the overall brand experience of customers. Interactive and attractive, modern OOH Ads provide a rich and lasting impression about the brand on customers’ mind. Also providing facilities for change and upgradations of the brand messages, modern OOH tools are quite an additional asset for outdoor advertisers. For those who are keen to launch their brands through outdoor media, go for the modern OOH tools.
Reference Website: www.tdiindia.com
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