Promoting a brand through outdoor media is one of the common modes of advertising used by a wide range of brand owners and advertisers. Outdoor Advertising provides a broader as well as larger than life impact about the brand on customers’ mind thereby affecting their buying behaviour. Though television ads, radio ads and other ads are effective modes of brand promotion, OOH Advertising is currently in vogue as one of the preferred means of advertising. It is a generally observed fact that an OOH ad easily affects customers’ buying behaviour as compared to other ads. Let us find out some reasons how an OOH ad affects customers’ buying behaviour.
Any OOH ad provides ready to access brand message to customers at a fixed location. That means customers who travel around places and have chances of coming back at the same location later can access the brand message (if they failed to do so last time). OOH Advertising maintains fidelity while delivering the brand to target customers. This is one of the reasons why customers are really fond of OOH Advertising.
Another striking advantage of outdoor advertising is that the brand message is available for customers for maximum period of time. An OOH Ad campaign is seldom a one day campaign. It runs for weeks, months and even for a year (as per the nature of brand message). For brands that want to continuously communicate with its customers, advertisers launch long term OOH campaigns making the brand messages accessible for a longer period of time.
Last but not the least; creativity is never compromised in any OOH campaign. OOH Ads are infact popular for the limitless use of creativity. Creativity is one of the key ingredients of any OOH ad campaign thereby providing a rich impact on customers’ mind about the brand.
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