There are various myths about outdoor advertising amongst various advertisers. There are contradictory realities associated with these myths. In today’s blog, let us have a brief idea about some related myths and realities of out of home advertising.
Myth – Outdoor Advertising is a random mode of promoting an image of a brand. Advertisers randomly present the brand message to random customers who move from one place to another for their own specific purposes.
Reality- Out of home advertising is an effective mode of brand promotion effectively planned, executed and deployed by a dedicated team who works from the conceptualization of the brand message to the presentation of the final ad copy. Random though it seems, an OOH message reaches outs to lacs of customers every day. For years, OOH Advertising practices have been successfully carried out with targeted impact on potential customers as well as decision makers.
Myth- Outdoor Ads are out-fashioned as compared to other advertising modes.
Reality- It is true that out of home advertising is one of the conventional modes of brand promotion. In due course of time, Outdoor Advertising practices have evolved and enhanced through the induction of hi-tech tools and techniques. Today, outdoor ad displays are mostly digitalized which create an alluring impression on customers’ mind about the brand.
Myth- OOH Domain cannot be counted as a future media.
Reality- The emerging number of shopping malls, metro stations, airports in the country is a clear-cut hint that OOH domain is going to boom further. Like every other media, OOH Advertising media will also be counted and relied upon as the future media of brand communication by a wide range of brand owners and advertisers in the country. The increased rate of affordability amongst customers is again a plus point for OOH Advertisers to expand their ad practices in the market.
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