Is OOH media an ideal advertising mode for new entrants?

The media vehicle plays a primary role in any advertising campaign. It is through the very media vehicle that customers come to know about the presence of a brand in the market, its features, benefits, price, offers etc. An effective media vehicle is a must as well as necessity to convey the brand message in an effective manner. Brand advertisers have various choices of media vehicles to select and adopt for their promotion campaigns. Outdoor Advertising also known as OOH Advertising is one of the most adopted means of brand promotion. Brand promotion campaigns through OOH media have gone through complete makeovers during all these years. Innumerable number of brand owners have benefited from OOH advertising practices perfectly positioning their brands in the market. ‘Is OOH media an ideal advertising mode for new entrants?’ This is one of the big questions worth an elaborative discussion as per the OOH scenario in the market.

OOH media provides good exposure of the brand message to customers. If such is its feature, new entrants in the market can adopt Outdoor Advertising practices to quickly position their brands in the market. Also with its larger than life impact, an OOH media will be an ideal channel to familiarize customers about the new brand and inform customers about its features and benefits. Secondly, it has been a noted fact that OOH advertising media is readily accessible by anyone because of its 24x7 availability of the brand message. Those who move out of home for any purpose can avail of the brand message while on the move. They do not need to switch on their television sets or radio to find out any particular details about a brand. The message is itself readily available for them at the street, at the traffic point, at the highway, at the shopping mall, at the airport etc. Providing two way benefits to customers and advertisers, OOH media is indeed an ideal means of advertising for new as well as established brand owners.