Mall Advertising in India has gained much popularity as one of the most effective avenues of outdoor advertising. DLF Malls have become one of the most populated avenues where maximum numbers of brand owners advertise their brands from time to time. The induction of rich and technologically enhanced tools of outdoor advertising used through mall ads is one of the secrets why mall ads suddenly become a preferred OOH Avenue. Delhi, Mumbai, Bangalore, Hyderabad etc are some Indian cities where Mall Advertising has been extensively practiced by global as well as national brand owners.
Why DLF mall ads work? This is perhaps a question that every new advertiser or brand owner is keen to know. Following are some reasons that support why mall advertising is a must for every brand owner or advertiser-
- The changing lifestyle of Indian customers is indirectly reflected through their craze for shopping at the various malls. Besides, these potential customers find it a reason to flaunt by visiting a particular shopping mall where exclusive brands make their presence. It’s a matter of pride and a sense of satisfaction for those customers to visit a particular shopping mall and purchase some products of their own choice. If such is the norm of customers’ buying behaviour, aren’t the mall ads the best mode to instruct and influence their attention?
- The growing number of brands in the market need some other avenues of advertising. Television, radio, print media etc are already populated. Hence advertisers need to expand their promotion expertise at some other avenues. Mall Advertising practices come as easy solution for various brands. Be it a lifestyle brand, a food chain or a musical store, a mall accommodates all types of brands. If such is the advantage of mall advertising, why not prefer this OOH Avenue of brand promotion? Infact, mall ads define one of the latest avenues of outdoor advertising. So, brand owners can shift their attention towards this avenue.
No comments:
Post a Comment