Flaunting your brand through OOH advertising media!

The simplest understanding of outdoor advertising is any type of advertisement that is accessible through an out of home channel such as a billboard display, wall poster, a kiosk ad, a transit vehicle, a bus shelter ad etc. Outdoor advertising is one of the conventional means of promoting a brand or service among potential customers.  Over the last few years, outdoor advertising industry has gone through various changes.  New tools have been inducted in OOH Advertising domain; many avenues of promotion have also been introduced. However, in this blog, let us find out how outdoor advertising is a right means of flaunting any type of brand message. 

An OOH Ad display presents a brand message in an attractive manner. Customers cannot ignore an OOH ad display that hits their eyeballs. Brand messages conveyed through outdoor media are usually interesting ones. Customers therefore fondly remember the brand messages. It is also worth noting that an OOH ad display is omnipresent i.e. customers can view the brand message round the clock, week or even month. A repeated view of the brand message provides good recall on customers’ mind. They are therefore motivated to try out the product.  On various other circumstances, such as irrelevance of the brand message or lesser requirement of the product, one can also refer the brand message to friends or relatives. In both ways the brand message is not wasted and thus reaches out to potential buyers.

An outdoor advertising display also provides locational advantage to customers. Customers most often find an OOH ad display a convenient landmark or direction to a particular place. In this manner, those customers unconsciously form a fond impression about the brand.  If this impression lasts long and becomes stronger, those customers may probably consider of buying the product. It’s not just for a particular brand; most of the OOH ads leave a positive impression about brands on customers’ mind.

Outdoor Advertising- For wider exposure of brand message!

Outdoor Advertising i.e. a form of brand promotion that is launched through an out of home channel or tool is one of the effective means of brand communication. Outdoor Advertising can be in the form of a billboard ad display, an airport advertising campaign or a mall advertising display. In whatsoever avenue it is launched, an outdoor advertising medium provides a wider exposure of brand message among target groups. An OOH ad is usually bright and attractive which is why it is easier for an outdoor advertising to grab the passing attention of many customers. An outdoor ad display makes sure that the public keep seeing the ad display from time to time thus creating a lasting impression of the product in their mind. 

An outdoor advertising campaign can also be used to direct customers to your brand or business especially when you have made some changes in the features of your brand or business.  Customers cannot ignore an outdoor ad display as it strikes their attention without failure.  Another additional advantage of an outdoor advertising display is that it is available for 24 hours a day, 7 days a week, 31 days a month and sometimes for the whole year. Customers therefore do not miss the brand message because of its continuous exposure.

Outdoor Advertising domain in India is day by day booming. With expanded avenues such as airport advertising, metro advertising and mall advertising, customers find an outdoor ad display more engaging and lively.  The introduction of digital technology is yet another major landmark in OOH domain. Unlike traditional mediums of outdoor advertising, modern OOH campaigns are launched through rich and innovative mediums such as LCD/LED displays, backlit/Frontlit translits, product displays, electronic kiosks, digital billboards etc. Airport and mall advertising campaigns are mostly launched through digital tools of outdoor advertising.

Are airports and malls meant only for premium brands?

Airport Advertising and Mall Advertising are two popular avenues of outdoor advertising at present. In this blog, let us generally discuss on whether airports and malls are meant only for premium brands? 

The million dollar question that’s worth a discussion is ‘Are airport and shopping mall ad spaces meant only for those premium brands?’ When we visit the airport or shopping mall we generally come across advertising displays of posh brands. Maximum numbers of customers therefore have an opinion that airports and shopping malls are ideal locations for posh brands to advertise. If such is the case, where do all the other brand owners belong? Are their brands not worth advertising at the airports or shopping malls? Maybe it would be fallacious coming to a quick conclusion of advertising rights at the airports and shopping malls. It depends on the affordability of the brand owner whether he can plan for an airport advertising or mall advertising campaign or both. Budget is therefore a primary factor to be considered for every brand owner.

When it comes to the brand owners of those premium products or businesses, it is understandable why they can easily invest in so many innovative outdoor advertising campaigns. Airport and Mall Advertising campaigns are usually launched through rich media which means those who can afford to promote their products through those mediums can opt for airport or mall advertising campaign.  A local, national or international brand can create its presence at the airport areas or shopping mall. There isn’t any point of discrimination among the brand owners. It is the same issue of budget that matters. With a low budget, one cannot even imagine about launching an airport advertising or mall advertising campaign of one’s brand. Nevertheless, it is advisable to opt for those affordable means of outdoor advertising if one is really interested to create an out of home presence of one’s brand . 

Which is the best Outdoor Advertising Agency in Delhi?

Delhi is one of the thriving markets for advertisers. Also a business centre, various advertising agencies create their presence in the city providing exclusive promotion solutions for brands that range from local to International standards. Advertising in Delhi is indeed an important sector that also contributes a major share to the city’s overall revenue. Outdoor Advertising is one of the common practices in the city, Airport Advertising, Mall Advertising, Billboard Advertising; Metro Advertising etc. are some popular avenues of OOH Advertising in the city. Many key players in OOH industry have so far provided promotion solutions for top-notch brands through OOH media. Brand owners have infact a gamut of choices when it comes to choosing the right outdoor advertising agency in Delhi. 

One of the key players in OOH advertising domain in Delhi is TDI India. TDI Advertising campaigns have its own distinct signatures which is why top-notch brand owners prefer to choose TDI as an outdoor advertising agency for their brands. A pioneer of Airport Advertising, TDI has so far expanded its advertising expertise through various avenues such as mall advertising, metro advertising, online advertising etc. 

Supported by a team of go-getters and innovative achievers in the field, TDI has successfully created its own place in Indian outdoor industry. Innovative ideas coupled with state-of-art technology implemented for each and every promotion campaign are two secrets that have differentiated TDI from other outdoor advertising agencies in the country. Innovation is indeed a driving force for each and every outdoor campaign that TDI implements and services.

If you are a brand owner who is looking forward to provide the best promotion solutions through any avenue of OOH advertising such as airport advertising, mall advertising, metro advertising or billboard advertising, TDI is the ideal outdoor advertising agency that offers impeccable solutions through innovative media. For detail information about the agency visit: http://www.tdiindia.com/services.htm

DLF Malls- a latest avenue of mall advertising!

Mall Advertising in India has gained much popularity as one of the most effective avenues of outdoor advertising. DLF Malls have become one of the most populated avenues where maximum numbers of brand owners advertise their brands from time to time. The induction of rich and technologically enhanced tools of outdoor advertising used through mall ads is one of the secrets why mall ads suddenly become a preferred OOH Avenue. Delhi, Mumbai, Bangalore, Hyderabad etc are some Indian cities where Mall Advertising has been extensively practiced by global as well as national brand owners.

Why DLF mall ads work? This is perhaps a question that every new advertiser or brand owner is keen to know. Following are some reasons that support why mall advertising is a must for every brand owner or advertiser-

- The changing lifestyle of Indian customers is indirectly reflected through their craze for shopping at the various malls. Besides, these potential customers find it a reason to flaunt by visiting a particular shopping mall where exclusive brands make their presence. It’s a matter of pride and a sense of satisfaction for those customers to visit a particular shopping mall and purchase some products of their own choice. If such is the norm of customers’ buying behaviour, aren’t the mall ads the best mode to instruct and influence their attention?

- The growing number of brands in the market need some other avenues of advertising. Television, radio, print media etc are already populated. Hence advertisers need to expand their promotion expertise at some other avenues. Mall Advertising practices come as easy solution for various brands. Be it a lifestyle brand, a food chain or a musical store, a mall accommodates all types of brands. If such is the advantage of mall advertising, why not prefer this OOH Avenue of brand promotion? Infact, mall ads define one of the latest avenues of outdoor advertising. So, brand owners can shift their attention towards this avenue.

How Mall Advertising in India is an emerging OOH practice?

Various shopping malls have made their presence in Indian cities over the last few years. Mall Advertising in India is indeed becoming a booming OOH Avenue for various advertisers and brand owners in the country. DLF Malls are becoming one of the most frequented avenues for brand promotion. Various media owners are expanding their expertise through Mall Advertising at the various DLF Malls. During the next few years, mall advertising is bound to become the most demanded mode of outdoor advertising. Some reasons why mall ads will top other OOH avenues are provided below-

1. The increased launch of various shopping malls at each and every corner of the country provides a clear hint how advertising practices are yet to expand at the emerging shopping malls. Shopping malls generally mean a particular place where all the brands come under a single floor at their respective stores. Advertising naturally becomes an important requirement for those brands that are going to be accommodated in the various retail stores at the malls- be it DLF Malls or others.
2. Ad spends of brand owners have also drastically increased along with the economic boom of the country. More and more brand owners are ready to promote their brands through various available advertising channels. The shopping malls are one of the opted avenues for emerging brand owners to advertise their brands amongst the target groups. Brand owners want to ensure that their ad campaigns are launched at the most frequented avenues of advertising for which shopping malls are just the ideal solution.
3. Shopping malls offer ‘all in one’ facilities to visitors. Customers visit a particular shopping mall to shop, watch movie, dine with friends/families or simply to hang out and have a nice time. Mall advertising displays provide them good recreational time by engaging their attention through rich and interactive advertising modes such as LCD, electronic kiosk, product displays, wall wraps etc.