Airport Advertising and Mall Advertising are two popular avenues of outdoor advertising at present. In this
blog, let us generally discuss on whether airports and malls are meant only for
premium brands?
The million
dollar question that’s worth a discussion is ‘Are airport and shopping mall ad
spaces meant only for those premium brands?’ When we visit the airport or
shopping mall we generally come across advertising displays of posh brands.
Maximum numbers of customers therefore have an opinion that airports and
shopping malls are ideal locations for posh brands to advertise. If such is the
case, where do all the other brand owners belong? Are their brands not worth
advertising at the airports or shopping malls? Maybe it would be fallacious
coming to a quick conclusion of advertising rights at the airports and shopping
malls. It depends on the affordability of the brand owner whether he can plan
for an airport advertising or mall advertising campaign or both. Budget is
therefore a primary factor to be considered for every brand owner.
When it comes to
the brand owners of those premium products or businesses, it is understandable
why they can easily invest in so many innovative outdoor advertising campaigns.
Airport and Mall Advertising
campaigns are usually launched through rich media which means those who can
afford to promote their products through those mediums can opt for airport or
mall advertising campaign. A local, national or
international brand can create its presence at the airport areas or shopping
mall. There isn’t any point of discrimination among the brand owners. It is the
same issue of budget that matters. With a low budget, one cannot even imagine
about launching an airport advertising or mall advertising campaign of one’s brand. Nevertheless, it
is advisable to opt for those affordable means of outdoor advertising if one is
really interested to create an out of home presence of one’s brand .
No comments:
Post a Comment