Are airports and malls meant only for premium brands?

Airport Advertising and Mall Advertising are two popular avenues of outdoor advertising at present. In this blog, let us generally discuss on whether airports and malls are meant only for premium brands? 

The million dollar question that’s worth a discussion is ‘Are airport and shopping mall ad spaces meant only for those premium brands?’ When we visit the airport or shopping mall we generally come across advertising displays of posh brands. Maximum numbers of customers therefore have an opinion that airports and shopping malls are ideal locations for posh brands to advertise. If such is the case, where do all the other brand owners belong? Are their brands not worth advertising at the airports or shopping malls? Maybe it would be fallacious coming to a quick conclusion of advertising rights at the airports and shopping malls. It depends on the affordability of the brand owner whether he can plan for an airport advertising or mall advertising campaign or both. Budget is therefore a primary factor to be considered for every brand owner.

When it comes to the brand owners of those premium products or businesses, it is understandable why they can easily invest in so many innovative outdoor advertising campaigns. Airport and Mall Advertising campaigns are usually launched through rich media which means those who can afford to promote their products through those mediums can opt for airport or mall advertising campaign.  A local, national or international brand can create its presence at the airport areas or shopping mall. There isn’t any point of discrimination among the brand owners. It is the same issue of budget that matters. With a low budget, one cannot even imagine about launching an airport advertising or mall advertising campaign of one’s brand. Nevertheless, it is advisable to opt for those affordable means of outdoor advertising if one is really interested to create an out of home presence of one’s brand . 

DLF Malls- a latest avenue of mall advertising!

Mall Advertising in India has gained much popularity as one of the most effective avenues of outdoor advertising. DLF Malls have become one of the most populated avenues where maximum numbers of brand owners advertise their brands from time to time. The induction of rich and technologically enhanced tools of outdoor advertising used through mall ads is one of the secrets why mall ads suddenly become a preferred OOH Avenue. Delhi, Mumbai, Bangalore, Hyderabad etc are some Indian cities where Mall Advertising has been extensively practiced by global as well as national brand owners.

Why DLF mall ads work? This is perhaps a question that every new advertiser or brand owner is keen to know. Following are some reasons that support why mall advertising is a must for every brand owner or advertiser-

- The changing lifestyle of Indian customers is indirectly reflected through their craze for shopping at the various malls. Besides, these potential customers find it a reason to flaunt by visiting a particular shopping mall where exclusive brands make their presence. It’s a matter of pride and a sense of satisfaction for those customers to visit a particular shopping mall and purchase some products of their own choice. If such is the norm of customers’ buying behaviour, aren’t the mall ads the best mode to instruct and influence their attention?

- The growing number of brands in the market need some other avenues of advertising. Television, radio, print media etc are already populated. Hence advertisers need to expand their promotion expertise at some other avenues. Mall Advertising practices come as easy solution for various brands. Be it a lifestyle brand, a food chain or a musical store, a mall accommodates all types of brands. If such is the advantage of mall advertising, why not prefer this OOH Avenue of brand promotion? Infact, mall ads define one of the latest avenues of outdoor advertising. So, brand owners can shift their attention towards this avenue.