Are interactivity and originality two main assets for an OOH ad display?

Growth never comes to a halt. Everything/everyone is meant to grow in due course of time. Every sector of business is also meant to grow. Infact, growth is one common string that keeps everything attached. In brand advertising, growth is another important factor or asset. A brand needs to grow and claim its own place in the market. Here, growth signifies the overall popularity of the brand plus the revenue extracted from the brand business. The medium or channel of advertising plays one of the significant roles when it comes to providing good growth of the brand. The more interactive and interesting the ad media is, the richer the impact on target groups. Hence, it is a must for every brand owner to launch his ad campaign through an interactive as well as interesting advertising media. 

OOH Advertising is one of the most effective channels of brand promotion. Outdoor Advertising displays are mostly interactive. Therefore, customers hardly fail to notice an OOH Ad display. Be it an airport ad or a metro ad, an OOH ad display is most often interactive with larger than life visual displays and usage of big and bold fonts to highlight the brand’s features. If the ad display is alluring, it naturally hits the eyeballs of maximum number of customers and successfully conveys the brand message. 

Originality is another asset of any out of home advertising campaign. Be it an original idea, theme or tactic, it has become a norm for almost every OOH Advertising campaign to form its base in ‘originality’. Be it through a billboard ad display or a simple poster ad, OOH Advertisers always ensure that they present the brand message in such a manner that customers find it different and of course interesting. To put it concisely, interactivity coupled with originality are two assets for any OOH Ad display. Hence, advertisers should ensure that their brand ads are as interactive and original as possible.

Will the persistence of OOH Advertising continue?

Be it advertising in Delhi or advertising in Mumbai city, what makes a brand promotion campaign a hit is the response generated from target customers plus the targeted number of sales achieved for the brand. Outdoor Advertising practices are these days in the limelight of brand marketing. Especially in cities like Delhi and Mumbai, OOH Advertising practices are vividly carried out by brand owners and advertisers. What makes out of home advertising practices a preferred avenue for major brand owners? Let us have a brief idea about the same in the following paragraphs.

The best asset for any outdoor advertising campaign is novelty. Infact, it is originality that keeps the string of brand advertising attached through OOH media. OOH Advertisers try to present a unique outlook of the same old brand through each and every campaign launched for the same through OOH domain. Be it the design of the ad display, the media vehicle used for the campaign or the location selected for the ad display, outdoor advertising displays present a different impression about the brand to customers. 

Another asset of outdoor advertising is the rich induction of technology. OOH tools are mostly hi-techs. Offering flexibility to advertisers, modern OOH Advertising tools present the brand message in a top-notch manner. The same old brand suddenly looks so posh and exclusive through a particular OOH media. Digital signages, billboards, kiosks, display panels etc are widely used tools of modern outdoor advertising. Advertising in Delhi at the metro stations, airports, shopping malls etc set the tone of contemporary outdoor advertising in the city at large. Various brands make their presence at the various metro stations in the city as well as at the various shopping malls and airports. Outdoor Industry is indeed booming. More and more brand owners prefer OOH media at present to launch their promotion campaigns. All in all, it can be acclaimed that the persistence of OOH advertising will continue for brands.

It’s time to do something new through OOH media!

Outdoor Advertising practices are renowned for innovative approaches and boundless induction of creative tactics to attract target customers. The best OOH Advertising practices are remembered for their creativity, originality and innovation. With more and more brands coming up in the market, brand advertisers are honing their advertising skills and practices through out of home advertising media. It’s indeed time for all the brand owners (at large) to do something new about their brands through OOH media.

If advertising is the core of a business activity, creativity is the core of advertising. Creativity in advertising refers to anything or everything associated with the overall brand message. The mode of advertising, the message of the ad display, the colour schemes, the graphical effects, the ad copy, the theme –a proper amalgamation of all these make an OOH Advertising campaign a sure-hit in the market.

One of the reasons why outdoor advertising practices work for brands is that the brand is presented to customers in a posh manner through a rich channel. Anyone who goes through an OOH Ad display finds the brand message irresistible. Be it the target customers or untargeted (random) ones, the brand message reaches out in an unavoidable manner. This ‘can’t be switched off’ nature of outdoor advertising is one of the obvious reasons why more and more brand owners prefer to launch their promotion campaigns through OOH media.

Each and every time, OOH ads seem to talk something new about the brand. The brand owner might be delivering the same old brand message. However, the innovative look and feel as well as the manner of presenting the message creates a ‘wow’ impact on customers. They find it interesting and endearing. Changes are obviously required in everyone’s life. Even in brand advertising practices, changes are a must. So, it’s time to do something exciting and new for your brand through OOH media.

Myths versus Realities of OOH Advertising!

There are various myths about outdoor advertising amongst various advertisers. There are contradictory realities associated with these myths. In today’s blog, let us have a brief idea about some related myths and realities of out of home advertising.

Myth – Outdoor Advertising is a random mode of promoting an image of a brand. Advertisers randomly present the brand message to random customers who move from one place to another for their own specific purposes.

Reality- Out of home advertising is an effective mode of brand promotion effectively planned, executed and deployed by a dedicated team who works from the conceptualization of the brand message to the presentation of the final ad copy. Random though it seems, an OOH message reaches outs to lacs of customers every day. For years, OOH Advertising practices have been successfully carried out with targeted impact on potential customers as well as decision makers.

Myth- Outdoor Ads are out-fashioned as compared to other advertising modes.

Reality- It is true that out of home advertising is one of the conventional modes of brand promotion. In due course of time, Outdoor Advertising practices have evolved and enhanced through the induction of hi-tech tools and techniques. Today, outdoor ad displays are mostly digitalized which create an alluring impression on customers’ mind about the brand.

Myth- OOH Domain cannot be counted as a future media.

Reality- The emerging number of shopping malls, metro stations, airports in the country is a clear-cut hint that OOH domain is going to boom further. Like every other media, OOH Advertising media will also be counted and relied upon as the future media of brand communication by a wide range of brand owners and advertisers in the country. The increased rate of affordability amongst customers is again a plus point for OOH Advertisers to expand their ad practices in the market.

Can technological innovations enhance OOH advertising practices in India?

Advertising in India is a way of life for Indians and their flamboyant lifestyles. Advertising is infact entwined with the lives of Indians – with their values, culture and even ways of life. From a small kid to an adult, advertising affects everyone in one way or another. Outdoor Advertising also known as OOH Advertising is one of the top modes of brand promotion widely adopted by brand owners in India. There have been many changes and up gradations in OOH advertising practices over the years. Upgradations in technological field have also affected advertising practices of various brand advertisers. The related question as per technological innovations is whether technology driven OOH innovations affect Indian customers’ buying habit or not?

Leave alone advertising field, technology affects everyone in many ways. The technological advancements in OOH domain to a great extent affect customers’ buying behaviour from time to time. A brand suddenly seems so attractive or more attractive being displayed through a brand new OOH media such as a digital signage. OOH media talks to customers in a larger than life manner. Hence, advertisers find it an effective medium to communicate with customers.

A list of few technologically driven OOH tools-

Ø Backlite translites

Ø Digital signages

Ø Digital Billboards

Ø Pole Kiosks

Ø Baggage trolleys

Ø Aero-bridges

Ø Unipole

Ø Stunner

Ø Pillar sites

Ø Show windows

The induction of technological tools in out of home advertising has enhanced the overall brand experience of customers. Interactive and attractive, modern OOH Ads provide a rich and lasting impression about the brand on customers’ mind. Also providing facilities for change and upgradations of the brand messages, modern OOH tools are quite an additional asset for outdoor advertisers. For those who are keen to launch their brands through outdoor media, go for the modern OOH tools.

Reference Website: www.tdiindia.com