TDI International India P Limited is a pioneer Advertising company which provides airport, mall, dmrc and outdoor or OOH advertising solutions in India.
The media vehicle plays a primary role in any advertising campaign. It is through the very media vehicle that customers come to know about the presence of a brand in the market, its features, benefits, price, offers etc. An effective media vehicle is a must as well as necessity to convey the brand message in an effective manner. Brand advertisers have various choices of media vehicles to select and adopt for their promotion campaigns. Outdoor Advertising also known as OOH Advertising is one of the most adopted means of brand promotion. Brand promotion campaigns through OOH media have gone through complete makeovers during all these years. Innumerable number of brand owners have benefited from OOH advertising practices perfectly positioning their brands in the market. ‘Is OOH media an ideal advertising mode for new entrants?’ This is one of the big questions worth an elaborative discussion as per the OOH scenario in the market.
OOH media provides good exposure of the brand message to customers. If such is its feature, new entrants in the market can adopt Outdoor Advertising practices to quickly position their brands in the market. Also with its larger than life impact, an OOH media will be an ideal channel to familiarize customers about the new brand and inform customers about its features and benefits. Secondly, it has been a noted fact that OOH advertising media is readily accessible by anyone because of its 24x7 availability of the brand message. Those who move out of home for any purpose can avail of the brand message while on the move. They do not need to switch on their television sets or radio to find out any particular details about a brand. The message is itself readily available for them at the street, at the traffic point, at the highway, at the shopping mall, at the airport etc. Providing two way benefits to customers and advertisers, OOH media is indeed an ideal means of advertising for new as well as established brand owners.
Various shopping malls have made their presence in Indian cities over the last few years. Mall Advertising in India is indeed becoming a booming OOH Avenue for various advertisers and brand owners in the country. DLF Malls are becoming one of the most frequented avenues for brand promotion. Various media owners are expanding their expertise through Mall Advertising at the various DLF Malls. During the next few years, mall advertising is bound to become the most demanded mode of outdoor advertising. Some reasons why mall ads will top other OOH avenues are provided below-
The increased launch of various shopping malls at each and every corner of the country provides a clear hint how advertising practices are yet to expand at the emerging shopping malls. Shopping malls generally mean a particular place where all the brands come under a single floor at their respective stores. Advertising naturally becomes an important requirement for those brands that are going to be accommodated in the various retail stores at the malls- be it DLF Malls or others.
Ad spends of brand owners have also drastically increased along with the economic boom of the country. More and more brand owners are ready to promote their brands through various available advertising channels. The shopping malls are one of the opted avenues for emerging brand owners to advertise their brands amongst the target groups. Brand owners want to ensure that their ad campaigns are launched at the most frequented avenues of advertising for which shopping malls are just the ideal solution.
Shopping malls offer ‘all in one’ facilities to visitors. Customers visit a particular shopping mall to shop, watch movie, dine with friends/families or simply to hang out and have a nice time. Mall advertising displays provide them good recreational time by engaging their attention through rich and interactive advertising modes such as LCD, electronic kiosk, product displays, wall wraps etc.
Growth never comes to a halt. Everything/everyone is meant to grow in due course of time. Every sector of business is also meant to grow. Infact, growth is one common string that keeps everything attached. In brand advertising, growth is another important factor or asset. A brand needs to grow and claim its own place in the market. Here, growth signifies the overall popularity of the brand plus the revenue extracted from the brand business. The medium or channel of advertising plays one of the significant roles when it comes to providing good growth of the brand. The more interactive and interesting the ad media is, the richer the impact on target groups. Hence, it is a must for every brand owner to launch his ad campaign through an interactive as well as interesting advertising media.
OOH Advertising is one of the most effective channels of brand promotion. Outdoor Advertising displays are mostly interactive. Therefore, customers hardly fail to notice an OOH Ad display. Be it an airport ad or a metro ad, an OOH ad display is most often interactive with larger than life visual displays and usage of big and bold fonts to highlight the brand’s features. If the ad display is alluring, it naturally hits the eyeballs of maximum number of customers and successfully conveys the brand message.
Originality is another asset of any out of home advertising campaign. Be it an original idea, theme or tactic, it has become a norm for almost every OOH Advertising campaign to form its base in ‘originality’. Be it through a billboard ad display or a simple poster ad, OOH Advertisers always ensure that they present the brand message in such a manner that customers find it different and of course interesting. To put it concisely, interactivity coupled with originality are two assets for any OOH Ad display. Hence, advertisers should ensure that their brand ads are as interactive and original as possible.
Be it advertising in Delhi or advertising in Mumbai city, what makes a brand promotion campaign a hit is the response generated from target customers plus the targeted number of sales achieved for the brand. Outdoor Advertising practices are these days in the limelight of brand marketing. Especially in cities like Delhi and Mumbai, OOH Advertising practices are vividly carried out by brand owners and advertisers. What makes out of home advertising practices a preferred avenue for major brand owners? Let us have a brief idea about the same in the following paragraphs.
The best asset for any outdoor advertising campaign is novelty. Infact, it is originality that keeps the string of brand advertising attached through OOH media. OOH Advertisers try to present a unique outlook of the same old brand through each and every campaign launched for the same through OOH domain. Be it the design of the ad display, the media vehicle used for the campaign or the location selected for the ad display, outdoor advertising displays present a different impression about the brand to customers.
Another asset of outdoor advertising is the rich induction of technology. OOH tools are mostly hi-techs. Offering flexibility to advertisers, modern OOH Advertising tools present the brand message in a top-notch manner. The same old brand suddenly looks so posh and exclusive through a particular OOH media. Digital signages, billboards, kiosks, display panels etc are widely used tools of modern outdoor advertising. Advertising in Delhi at the metro stations, airports, shopping malls etc set the tone of contemporary outdoor advertising in the city at large. Various brands make their presence at the various metro stations in the city as well as at the various shopping malls and airports. Outdoor Industry is indeed booming. More and more brand owners prefer OOH media at present to launch their promotion campaigns. All in all, it can be acclaimed that the persistence of OOH advertising will continue for brands.
Outdoor Advertisingpractices are renowned for innovative approaches and boundless induction of creative tactics to attract target customers. The best OOH Advertising practices are remembered for their creativity, originality and innovation. With more and more brands coming up in the market, brand advertisers are honing their advertising skills and practices through out of home advertising media. It’s indeed time for all the brand owners (at large) to do something new about their brands through OOH media.
If advertising is the core of a business activity, creativity is the core of advertising. Creativity in advertising refers to anything or everything associated with the overall brand message. The mode of advertising, the message of the ad display, the colour schemes, the graphical effects, the ad copy, the theme –a proper amalgamation of all these make an OOH Advertising campaign a sure-hit in the market.
One of the reasons why outdoor advertising practices work for brands is that the brand is presented to customers in a posh manner through a rich channel. Anyone who goes through an OOH Ad display finds the brand message irresistible. Be it the target customers or untargeted (random) ones, the brand message reaches out in an unavoidable manner. This ‘can’t be switched off’ nature of outdoor advertising is one of the obvious reasons why more and more brand owners prefer to launch their promotion campaigns through OOH media.
Each and every time, OOH ads seem to talk something new about the brand. The brand owner might be delivering the same old brand message. However, the innovative look and feel as well as the manner of presenting the message creates a ‘wow’ impact on customers. They find it interesting and endearing. Changes are obviously required in everyone’s life. Even in brand advertising practices, changes are a must. So, it’s time to do something exciting and new for your brand through OOH media.
