Monday, September 10, 2012

The changing norms of outdoor advertising media


Interestingly, advertising in today’s world has gone through many changes in techniques and styles of promotion. Today brand owners have gamuts of advertising mediums to choose from. Besides, new means and technologies have also been introduced in advertising field. One of the interesting observations in contemporary ad promotions is a mutual alliance of advertising mediums. Outdoor Advertising, for example, has been implemented to promote and online business and vice versa. It is not surprising to find out a big billboard ad at the traffic point about an online business. Does this norm of promotion insinuate how one advertising medium is not enough for a business? Or does it define the new age trend of promoting the product among customers? The following paragraphs explain a bit on it.

The mushrooming numbers of brands in the market account for one factor why advertisers are prompted to come up with new means or measures of promotion. In the last few years itself, many brands have been introduced in the market that simultaneously increases the need for more means of promotion. Secondly, the changing lifestyle of customers calls the attention of advertisers to re-study the mediums of brand communication. In order to avoid wasted brand messages, advertisers have redefined the tactics of launching an advertising campaign. For example, outdoor advertising mediums have been widely used to promote businesses of all types ranging from real estate companies to lifestyle products and even online business and the types of services they provide.  Advertisers want to ensure that customers avail of the brand message through as many mediums of communications as they can. Technological induction has made it possible for modern advertisers to come up with innovative brand messages that easily lure customers’ attention. For example, in terms of outdoor advertising India tools, digital billboards, electronic kiosks, LCD/LED displays etc. create a posh impression about the advertised products or services on customers’ minds.

Friday, September 7, 2012

Effectiveness of Billboard Outdoor Advertising !



Billboard Outdoor Advertising is one of the common tools used by outdoor advertisers to communicate with target customers. Various kinds of billboards are available in the market. Depending on the types of billboards, the effectiveness of this medium of OOH Advertising also varies.  A billboard advertising display is visible 24x7 and is very effective in promoting goods or services however the advertiser should tactfully choose the right type of billboard advertising to ensure that the message is easily conveyed to the TG. Billboard ads as a tool of OOH advertising is a cost effective means of promotion.                                                   
To some customers a billboard outdoor ad display is the simplest understanding of OOH advertising. This is in fact true to a great extent as far as OOH advertising India is concerned. Billboards are seen everywhere- at the highway, at the roadside, at eating outlets, near the community gate, at cinema complexes etc. A billboard advertising display presents a larger than life impression about a brand especially because of its big, bold and bright fonts and graphic display. 

Billboard Ads catch the attention of target audiences like no other type of advertising can. A billboard ad easily creates brand awareness and a strong recognition of the brand among passersby. Colourful, innovative and eye-catching displays of brand message are a few assets of a billboard OOH advertising display. Of late, the introduction of digital technology has revolutionized billboard advertising like never before. Digital billboard ads are becoming popular tools of promotion among modern outdoor advertisers. What is unique about these digital billboards is that one needs not visit an OOH site to change or replace any ad display. One logs in the server, make any required changes and update the brand message then and there. Time and energy saving, billboard advertising provides complete branding solution of various goods and services.