Interestingly, advertising in
today’s world has gone through many changes in techniques and styles of promotion.
Today brand owners have gamuts of advertising mediums to choose from. Besides,
new means and technologies have also been introduced in advertising field. One
of the interesting observations in contemporary ad promotions is a mutual
alliance of advertising mediums. Outdoor Advertising, for example, has
been implemented to promote and online business and vice versa. It is not
surprising to find out a big billboard ad at the traffic point about an online
business. Does this norm of promotion insinuate how one advertising medium is
not enough for a business? Or does it define the new age trend of promoting the
product among customers? The following paragraphs explain a bit on it.
The mushrooming numbers of brands in
the market account for one factor why advertisers are prompted to come up with
new means or measures of promotion. In the last few years itself, many brands
have been introduced in the market that simultaneously increases the need for
more means of promotion. Secondly, the changing lifestyle of customers calls
the attention of advertisers to re-study the mediums of brand communication. In
order to avoid wasted brand messages, advertisers have redefined the tactics of
launching an advertising campaign.
For example, outdoor advertising mediums have been widely used to promote businesses
of all types ranging from real estate companies to lifestyle products and even
online business and the types of services they provide. Advertisers want to ensure that customers
avail of the brand message through as many mediums of communications as they
can. Technological induction has made it possible for modern advertisers to
come up with innovative brand messages that easily lure customers’ attention.
For example, in terms of outdoor advertising
India tools, digital billboards, electronic kiosks, LCD/LED displays etc.
create a posh impression about the advertised products or services on
customers’ minds.